I'll show you how to write a script for a YouTube video that
increases YouTube watch time, drives more viewer engagement, maximizes the value
for your audience, and helps you make videos faster. It's a super simple YouTube
video script template that we use here at Primal Video on every video. So you'll
learn how to make YouTube videos using the exact same scripting process that I use.
Plus, once we've covered how you can use the template, I'm gonna share with you
an incredibly simple secret sauce that you can use in combination to dramatically
improve your watch time on your videos.
Now, as we're getting into this, there's one really important
thing that I want you to remember when you are scripting out and structuring out
your videos and that is to remember the viewer. There is a real live person on the
other end of your videos consuming them, so you wanna make sure that you're packing
in as much value for them as possible, that you're keeping them in mind, that you're
not dragging your video out unnecessarily to try and make a longer video to increase
watch time. No. Make your videos as long as they need to be, and no longer.
That means that if it takes you five minutes to give your viewer
everything they need, then make a five-minute video. If that's 20 minutes, then
make it 20 minutes. But come from that place of what does the viewer need? What
do they expect? What do they want from this content? And give them that. They're
gonna see straight through it or they're gonna lose interest if you're just padding
a video out unnecessarily. So this is our video script structure.
How To Hook Viewers At The Start Of A Video
The first thing you want to do, most important, is to hook the
viewer in immediately. Don't worry about introducing yourself and who you are and
about your channel or asking them to subscribe or any of that stuff. You need to
hook the viewer in.
Let them know that your video is the one for them, that they're
in the right place. And you want to do that immediately so that people will start
to relax into your content and not wonder if they should have clicked one of the
other videos that YouTube was presenting for them. And you can do that with an example
like this.
In this video, I'm gonna share with you the top five video editing
apps on iOS to help you decide which is the best one for you. That's it, short and
sweet, just letting them know what the video is about.
How To Introduce Yourself & The Topic
Now, from there is when we move into our intro and this is where
you can introduce yourself, introduce your channel, introduce more about the topic
and how the video is going to be presented. So an example of an intro line that
we've used a lot on this channel is, "Hey, it's Justin Brown here from Primal
Video, where we help you grow an audience and scale your revenue with online video."
So that's a quick introduction to me and to our channel.
Now, from there, that's where I will share a little bit more
about the topic of the video and how the content is going to be presented. So that's
where I'd say something like, "So if you've ever looked for video editing apps
on iOS, you'll understand there's a lot of different options. So I've spent a ton
of time trying and testing all the top options, and in this video, I'm gonna share
with you my top five to help you decide which is the best one for you." So
that's your intro section.
Now, in this section, this is where you'll see a lot of people
out there throwing in a quick call to action, and it's not a bad idea, but again,
I want you to think of the viewer. How many times have you just clicked on a video
and very early on in the video, you're being told to smash the Like button, hit
the Subscribe button, ring the notification bell so you don't miss anything? But
the problem with that is that you haven't built up enough value for the viewer that
why would they subscribe at that point if they've never heard of you before? They
haven't even got to the content piece, the meat of the video, where that's where
they'll decide if it's a good video or not.
That's really where they're gonna wanna subscribe if it's a fit
for them. So I'm not saying don't do this, but I'm saying experiment to see what
works for you. For us, we don't have a call to action very early on in our videos
anymore. But if you are gonna have one, what did work well was asking for a thumbs-up.
It is a lower commitment. Instead of getting someone to hit the Subscribe button
and ring the notification bell, you could ask for something that's lower commitment,
like, "If you're finding value in this video, give it a thumbs-up.
It really makes a huge difference." It does really make
a huge difference and it's a low commitment from their end as well. But it still
sends a positive indicator to YouTube that they liked your content, that they interacted
with it. So whether they subscribe or not, they're gonna be more likely to see more
of your videos on the platform later.
Now, this is where as well something that we are experimenting
with right now in this intro section, and only now that we're past a million subscribers,
is that we're actually shortening this piece down and I'm no longer introducing
myself and the channel. I'm really just using this intro section now to give more
context to the video and, again, let the viewer feel like they're in the right place
and that I am actually gonna help them.
How To Structure Video Content
So that's the intro section, and once you've delivered that,
we then move on to the content. Now, this one is pretty self-explanatory. This is
where you want to deliver on what you promised in your hook and in your intro. And
again, in this section, it's really important not to just drag things out. You want
to keep it short, sharp, concise, to keep it engaging and to keep your viewers engaged.
So some good ideas for delivering this content piece of your
video can be to use lists, like top five, top X videos. Those are really great for
viewer engagement because people will inherently wanna stick around to hear out
all the steps or all the options through to completion. So even if they knew step
one, two, three, and four or options one, two, three, and four, option number five
could be the game changer for them. So they'll likely want to stick around for that.
How & Why You Should Offer A ‘Bonus'
Now, from there we move into what we like to call the bonus,
which is essentially an overdeliver. Based on the title, the topic of the video,
you know what your viewers are there for. What else can you give them in this bonus
section that you know they're gonna be interested in that you know that they'll
wanna stick around to receive? So in the case of our video editing apps on iOS example
that I'm sharing here, I would usually share some video editing tips that are going
to be useful for anyone no matter which app they end up choosing.
But what you wanna do here is tease out that bonus a little earlier
in the video. So where I like to do that is at the end of the intro section just
before we move into the content and I'll say something like, "Make sure you
stick around to the end 'cause I'm also gonna share with you my top video editing
tips to help you edit faster in any iOS app," or something similar like that.
So they know that then after the content piece, there's something else to stick
around. So then after we've delivered that content section, then that's when we're
gonna deliver that bonus.
So I would say something like, "Earlier in the video, I
said I'm gonna share with you my top video editing tips to help you edit faster
in any iOS app. So tip number one is," and I would share some amazing tip to
help them. So again, this piece is so powerful because it's coming from that place
of adding value. It wasn't expected from the viewers that you're gonna help them
with their editing tips as well as their editing apps, in this case.
So what can you add in as quick bonus value designed to help
your viewers based on the topic or the title of the video that they're watching?
What else can you give them? So this is something that really helps with your watch
time because people wanna stick around to hear this out, but also, it helps with
the great experience you're giving the viewers and the goodwill and the reciprocity
that you're building up from adding so much value for them.
How To Include An Effective Call To Action
Now, after that bonus section is where we move into our call
to action. This is the last piece of your video for the action takers that have
made it to the very end of your video. This is where you tell them what you want
them to do next now that they've consumed this content. Is it to subscribe to your
channel? To go and check out the resources that you've linked in the description?
To go over to your website? To subscribe to your email list? To download one of
your free PDF guides? To watch another video that's linked onscreen? What is the
best next step for your viewer now that they've made it to the end of your video?
And again, you're coming from that place of how do I add value to the viewer? If
they like this video, what is the next best thing for them to do or the next best
video for them to watch? Even if you don't have the next best video for them to
watch, then link them to another channel that does.
It's obviously got to be a good video that you're linking them
to, but this can help your channel grow because you're creating these ties between
your video and another video and YouTube's gonna see that, that if people do make
it to the end of your video, they click on what you've recommended, they go over
and watch another video, that YouTube's gonna see that the audience is similar.
So it could be that your video might start to show up off the back of their videos
and vice versa. It's more information that you're providing YouTube about the types
of content that your channel is producing, but also the types of audience that would
like it.
Our TOP Tips For Writing A Script
Now, earlier in the video, I said I'd also share with you the
incredibly simple secret source that you can use in combination with this template
to dramatically improve your watch time on your videos. And what this is is opening
loops, and I've actually been doing it throughout this video as well. So an open
loop is essentially a statement or a promise or when you're teasing something out
that's going to happen a little later. So we're opening that loop.
We're saying something is going to happen. When that thing happens
is when the loop is closed. Now, this isn't just something to keep people engaged
for videos, this works for stories and for written content as well. And this is
where the most engaging stories are really opening some big loops towards the start
that you want to hear closed out towards the end. You just gotta know what happens
in the end of that story, in the end of that movie. Is the main character okay?
That's the concept of opening and closing loops.
Now, if you do these in your YouTube videos from that perspective
of adding value, what value can you add to your viewers that you know they will
be interested in a little later in the video? So teasing out that bonus section
in our video is a great example of opening the loop. So back in the start of the
video, I said make sure you stick around to the end 'cause I'm also gonna share
with you the secret source, right? That was opening a loop until now in the video,
I'm closing that loop. So it's coming from that place of adding value. It's something
that's going to help you with your video creation, but it's also something that
can keep people watching or consuming your content as well. But we're also not doing
this with the primary piece of content. We're not holding anything back.
We're not delaying the answer for people. The content piece is
the content piece and that's delivered in a fast, efficient way. It's this bonus
or an overdeliver is where we're adding extra value to people and it just so happens
it also keeps them watching the video longer because it's not what they came for,
but it's something else that they're going to be interested in. But this is where
you're also able to open and close much smaller, more subtle loops inside your videos
as well. If you're structuring your videos using lists or top X, top five tips,
people will wanna stick around for that entire list. But by saying that you're gonna
break this down and share the top five tips, then people will wanna stick around
for number five because that's the complete loop.
So they will want to watch that video through to completion to
hear out all five of them. If you stopped at number four and didn't close out the
loop by promising five and delivering five, the viewer's gonna feel like you ripped
them off, that you've left them hanging. So this is where it's really important
that if you open a loop, it's really important that you close it. And again, it's
not just about dragging things out unnecessarily. It's all about keeping the viewer
in mind, being respectful of their time, but also pack in as much value as you can.
Now, for a bit of fun, why don't you go back and start this video
again from the beginning and you'll be able to pull apart exactly what I've just
taught you? When I'm in the hook, the intro, when I'm opening loops, when I'm teasing
out the bonus, when I'm delivering the bonus. And I can't stress this enough. This
stuff really works to make it easy for your viewers to follow along, to watch, to
consume your content, but it also helps them be more engaged in it as well.
Why You NEED A Script For YouTube Videos
Now, having this structure all thought out and in place before
you get in front of the camera is actually gonna make the filming process easier
as well because there's less mistakes when you're filming because you know what
you want to say and when you wanna say it, which means that there's less footage
to edit, which means faster editing, which means faster video creation. So by following
this, you're actually gonna speed up your video creation time as well.